More than two thirds of consumers want brands to do more to reduce waste

A study of 2,000 adults found 59 per cent are ‘disappointed’ in those big names who still haven’t got their sustainability initiatives right.

And almost half feel brands are not transparent enough with their wider sustainability goals.

It also emerged one third of adults don't think brands are doing enough in general when it comes to helping the environment.

Shweta Harit from Evian Global, which commissioned the research to mark it’s achievement of B Corp status, said: “If our findings are anything to go by, it’s clear that, quite rightly, there is strong appetite among consumers for greater transparency in the way brands look to create positive impact across people and planet.

“Today’s B Corp announcement and our commitment to brand transparency are huge milestones for us in our sustainability journey and broader commitment to doing business the right way.”

Helping the environment

The study also found when it comes to individual’s own shopping habits, 37 per cent feel they are doing enough for the environment.